{"id":1753,"date":"2019-01-25T08:07:05","date_gmt":"2019-01-25T08:07:05","guid":{"rendered":"https:\/\/pasca.kwikkiangie.ac.id\/?page_id=1753"},"modified":"2019-01-25T08:07:12","modified_gmt":"2019-01-25T08:07:12","slug":"pengaruh-kualitas-produk-dan-harga-terhadap-kepuasan-konsumen-mobil-bmw-di-jakarta-albert-dwi-cahyanto","status":"publish","type":"page","link":"https:\/\/pasca.kwikkiangie.ac.id\/?page_id=1753","title":{"rendered":"Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen Mobil BMW di Jakarta – Albert Dwi Cahyanto"},"content":{"rendered":"

ABSTRACT<\/h3>\t\t\t

Indonesia has the second-largest car manufacturing industry in Southeast Asia (after\u00a0Thailand). Because the lush growth in the past few years, Indonesia is increasingly in\u00a0demand by automotive manufacturers in particular four wheel drive vehicles. The\u00a0automotive manufacturers increasingly vying to spoil its customers in various ways.\u00a0Customer satisfaction is a very valuable thing for the sake of maintaining the\u00a0existence of such customers to keep the business operation or business. By keeping\u00a0the customer satisfaction, the company can continue to grow and compete with\u00a0competitors. To keep track of customer satisfaction, the company should be able to\u00a0understand consumer buying behavior is also known as consumer characteristics,\u00a0has great benefits for the company to smooth business activities are offered to\u00a0consumers.\u00a0This research was conducted to determine user satisfaction BMW cars in Jakarta. In\u00a0this study, the research object is the product and the price of BMW brand cars, and\u00a0who is the subject of research are consumers of BMW cars in Jakarta.\u00a0The results of the valuation are the variables that influence customer satisfaction\u00a0Cars BMW in Jakarta is the product, due to the influence of the product to consumer\u00a0satisfaction at 0.405. While the magnitude of the effect of price on consumer\u00a0satisfaction Cars BMW in Jakarta by 0255. Products and prices have an impact on\u00a0consumer satisfaction of BMW cars in Jakarta.\u00a0Based on research conducted by the authors, BMW car manufacturers should be able\u00a0to improve product quality, especially on the dimensions of product durability\u00a0because it has the lowest level of satisfaction. For the price, BMW car manufacturers\u00a0should be able to fix the price of BMW cars are very expensive. So that consumer\u00a0satisfaction can be maintained.<\/p>\n

Keywords: Satisfaction, product, price<\/p>\n

BAB I<\/strong><\/a><\/p>\n

BAB II<\/strong><\/a><\/p>\n

BAB III<\/strong><\/a><\/p>\n

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BAB V<\/strong><\/a><\/p>\n

DAFTAR PUSTAKA<\/strong><\/a><\/p>\n

 <\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Indonesia has the second-largest car manufacturing industry in Southeast Asia (after\u00a0Thailand). Because the lush growth in the past few years, Indonesia is increasingly in\u00a0demand by automotive manufacturers in particular four wheel drive vehicles. The\u00a0automotive manufacturers increasingly vying to spoil its customers in various ways.\u00a0Customer satisfaction is a very valuable thing for the sake of maintaining…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-1753","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/pages\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1753"}],"version-history":[{"count":2,"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/pages\/1753\/revisions"}],"predecessor-version":[{"id":1755,"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=\/wp\/v2\/pages\/1753\/revisions\/1755"}],"wp:attachment":[{"href":"https:\/\/pasca.kwikkiangie.ac.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}