Marketing

The curriculum of marketing study program is design to provide the student academic, virtual and practical capabilities in designing, executing and evaluating comprehensive marketing strategy.  Fundamentally, the students are stimulated to master situation internal and external research and analysis, especially industry, competition and  consumers dynamics. They also should master the interface of marketing with human resource management and financial aspects of business.

These skills will help the students to fulfill prerequisites required for middle and upper managerial level in marketing, such as marketing manager, sales manager, brand manager, product manager, general manager in marketing, chief marketing officer. With this knowledge and skills, they also will have great opportunity to start new business or to improve their existing business.  Being marketing service specialist, such as marketing consultant, marketing researchers, and brand designer will also open widely for them.

CURRICULUM

SEMESTER I

Manajemen Sumbedaya Manusia

Manajemen Pemasaran dan Pemasaran Internasional

Manajemen Keuangan dan Keuangan Internasional

SEMESTER II

Analisis Industri dan Dinamika Persaingan

Akuntansi Manajemen dan Pengendalian Keuangan

Manajemen Operasional

Perilaku Konsumen

SEMESTER III

Seminar Bisnis dan Manajemen Tim

Pemasaran Strategik dan Manajemen Merek

Manajemen Pemasaran Jasa

SEMESTER IV

Manajemen Strategik

Riset Pemasaran

Tesis