The curriculum of marketing study program is design to provide the student academic, virtual and practical capabilities in designing, executing and evaluating comprehensive marketing strategy. Fundamentally, the students are stimulated to master situation internal and external research and analysis, especially industry, competition and consumers dynamics. They also should master the interface of marketing with human resource management and financial aspects of business.
These skills will help the students to fulfill prerequisites required for middle and upper managerial level in marketing, such as marketing manager, sales manager, brand manager, product manager, general manager in marketing, chief marketing officer. With this knowledge and skills, they also will have great opportunity to start new business or to improve their existing business. Being marketing service specialist, such as marketing consultant, marketing researchers, and brand designer will also open widely for them.
Manajemen Sumbedaya Manusia
Manajemen Pemasaran dan Pemasaran Internasional
Manajemen Keuangan dan Keuangan Internasional
Analisis Industri dan Dinamika Persaingan
Akuntansi Manajemen dan Pengendalian Keuangan
Seminar Bisnis dan Manajemen Tim
Manajemen Pemasaran Jasa